All Upcoming MAC Collections - Summer 2010

• Posted by Maddie
• April 6, 2010 | Trackback

Here are  the upcoming MAC Collections for Summer 2010 expected over the next few months.

1. Prep for Colour (April 8th)
2. Pret-a-Papier (April 22th)
3. Mineralize Eye Shadow ( April 29th) -Repromotes
4. Superglass (May 6th)
5. Chromagraphic Pencils (May 13th, PRO Only)
6. Nudes (May 13th, PRO Only)
7. Opulash (April 22nd at Nordstrom; May 27th Elsewhere)
8. To the Beach (May 27th)
9. Pigments on Counters (June 10th)
10. In the Groove (July 8th)
11. Alice + Olivia (July 8th)
12. Digi-Pops: Lip Server (July 15th, Nordstrom and The Bay Only)
13. Digi-Pops: iPalette (July 8th, The Bay; July 16th, Nordstrom)
14. Digi-Pops: Brush Browser (July 8th, The Bay; July 16th Nordstroms)
15. Look in a Box (July 8th The Bay; July 16th Nordstroms)

Prep for Colour is a collection centered around prepping and priming products with three new eyeshadows and lipglass in terms of colour.Mineralize Eye Shadows are repromotes. The biggest launch of April Pret-a-Papier is a full color collection featuring a few repromotes in the launch, but there is one new paint pot (Coral Crepe), as well as a theme of neutrals, corals, and peaches within the collection.  All three collections will be launced in APRIL 2010.

In MAY Chromagraphic Pencils and Nudes are only releasing at PRO stores, which means you cannot find these products at counters or freestanding stores. Superglass is a medium coverage, ultra glittery gloss. Opulash is featuring a new mascara only available in one shade (black), and if you’re near a Nordstrom, you can have  it on April 22nd.  To the Beach is the biggest launch of May, and I’d go as far as to say it’s the biggest launch of summer, with aqua-green packaging.  It’s a full color collection, and I know a few of you have been saving up for this already!

In JUNE, MAC leaves us feeling pretty empty or else they’re being kind and giving you some time to recover.  Right now, June only shows a roll out of Pigments on Counters and additional shades to freestanding stores.  Counters do not normally carry pigments, but they will in June.  There are also some previously PRO-only shades that will be available at both counters/freestanding locations.  Some of them may not be eye-safe, so ask before you purchase…In JULY, there’s really only three collections to fret over:  In the Groove  is a full color collection, a large range of colors and products to choose from!  Alice + Olivia is a short and sweet collection with only nine products (but no repromotes!)– three new dazzleglass cremes, three new pigments, and three new nail lacquers.  Digi-Pops has three parts, but they’re all part of Nordstrom’s Anniversary Collection, along with Look in a Box.  Those with freestanding stores will find iPalette pretty dull, as it is merely a selection of permanent pan eyeshadows for customers to build their own palettes.

Maybe it seems heavy, but there are in fact 4 main collections: Pret-a-Papier (April 22nd), To the Beach (May 27th), In the Groove (July 8th), and Alice + Olivia (July 8th).  Digi-Pops will roll out new Dazzle lipsticks (supposedly to be released later on to freestanding stores), while the rest of Digi-Pops is standard anniversary fare or primarily repromotes/permanent shades, so it’s not as big as you think…

What’s the products you expect to be launched from the list?



 [s] Thanks Temptalia for the info!



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