As a billion-dollar industry, cosmetics certainly have its fair share of websites floating around the Internet. Realistically speaking, there’s probably not a cream, ointment or shade of eye shadow you couldn’t find with a 3-second Google search. So when it comes to cosmetics brands and websites, what exactly sets one apart from the rest?
One of the biggest criticisms of cosmetics websites is that they’re a jumbled mess of advertising and confusing navigation. Is NARS Cosmetics any different? The fact you can get free shipping at NARS and the popularity of the brand overall are factors that do bode well for NARS, but they’re not deciding factors.
Let’s not only focus on the website, of course. Navigation is important, but the quality of the cosmetics is what’s really going to sell a shopper on a brand. So let’s take a quick look at how their site flows and a close look at the quality of their merchandise.
Positive Aspects of NARS
Wide Product Selection
There are a lot of different cosmetics companies out there offering up their products, so NARS has a lot of work to do to catch the big boys. That being said, the majority of user reviews posted online seem to suggest a favorable tone about NARS. The products have been called “great,” “fabulous,” “affordable” and “effective.” Their eye shadow seems to poll very well amongst makeup aficionados, and their blush and concealer products are also big sellers.
NARS also wins big points for their creative product names, like Zen, Lovejoy, Orgasm, and Luster. Overall, the company averages 4 stars out of 5 in the user review category. That’s saying a lot for a cosmetics company.
Not every shopper knows how to navigate their way through a cosmetics website. Categories are often vague, and you might have to know where a product fits in terms of categorization to find it at all. With NARS, though, you can quickly browse through their products by choosing from categories like Foundation, Powders, Concealers, Bronzers, Moisturizers, Specialty, and more. With big pictures and bold descriptions of what the product is and how much it costs, shoppers can quickly find what they’re looking for.
NARS isn’t some in-house supermarket brand; they sell high-quality cosmetics. To that end, you can’t expect bargain basement prices. For some, this might be a turnoff. Others, however, realize that NARS is actually incredibly affordable when compared to other top-shelf brands.
To sum up NARS Cosmetics, they sell great products for a fair price, have a user-friendly, attractive website, and they play ball with consumers, offering a lot of deals and discounts via vouchers. Plus there are a lot of coupons out there that will help you save a lot when shopping NARS. For makeup lovers, you can’t ask for anything more.