
Hyperlash Mascara by Smashbox Cosmetics -Lift, lengthen, volumize and define lashes. Hyperlash Mascara was inspired by the makeup artists, photographers and models working at smashbox studios in Los Angeles.
High-intensity, all-in-one mascara. When it comes to lashes, who wants to choose between volume and length? Smashbox Cosmetics debuts a mascara with no tradeoff: Introducing Hyperlash, a multi-tasking mascara that delivers lift, length, volume and definition in one must-have formula.

Designed with a unique, flexible dual brush-and-comb applicator, Hyperlash enables you to effortlessly achieve full, lifted, clump-free lashes. Just use the brush side to build and thicken, then follow with the comb side to define and lengthen. Naturally derived peptides and antioxidant Vitamin E help protect and repair lashes, while rich pigments create the deepest black shade for an ultra-dramatic look.
What it costs: $21
Where to find them: Exclusively at Ulta beginning February 2010; nationwide beginning April 2010
As with all Smashbox products, Hyperlash was artistically created based upon the view from behind the camera, for a look that is as flawless as a finished photograph.
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